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Dopamine and WoW Addiction

Emily Yoffe at Slate has written a great article about why the Internet is so addictive. The primitive human desire to search for things - food and sex - is a powerful one that drives our will to live. The neurotransmitter - dopamine - underlies this will to search and according to Panskepp, a neuroscientist, humans are able to get just as excited about abstract rewards as tangible ones. This is where the connection to WoW addiction comes in...